Are you looking to get into shape this year?
It’s no new news that the weight loss and fitness industries are booming. At the beginning of this century, there were 16,938 fitness centers; by the end of the first decade that number had jumped to 29,636. The latest statistics indicate that:
*Nearly one-third of the population, about 71 million people, is considered clinically obese
*41 million people in America have active health club memberships
*16 million people from that group attend more than 100 days out of the year
*Health clubs generate approximately 10 billion dollars in annual revenue
In order to stay competitive in a booming industry, fitness centers now are offering more amenities to gain their fair share of the market. Though many have the basics – treadmills, fitness classes, circuit training and free weights – boutique fitness centers and franchises are cropping up that cater to a specific demographic.
For example, a Los Angeles athletic center may offer customers certain amenities based on their core clientele. These amenities may include adding full service restaurants and juice bars that specialize in serving healthy cuisine and energy drinks, adding facilities to accommodate children, on-site spas and more personalized services.
As the industry grows, the main demographic is shifting. At one time, the core clientele of most fitness centers was young professionals in the 18-35 year age range. Now older Americans and teens are adding to the membership population, and facilities need to factor this shift into their planning. Fitness centers can achieve this by:
*Providing health screenings, like blood sugar and cholesterol checks
*Investing in the newest technology and fitness education trends
*Re-directing their marketing efforts to reflect shifting consumer trends
*Lowering membership fees
*Devising a range of membership packages, like family fitness plans
*Diversifying by offering health and nutrition products and apparel
Though the weight loss and fitness industries can be driven by fads, smart planning and the ability to spot and implement lasting trends in a meaningful way can help keep facilities bustling, even through seasonal and economic transitions.
If you are looking for some fitness recommendations in your area, please leave comment or contact me directly at k@kimberlyfisher.com.
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